- Strategic Growth Marketing, Brand & Communication development.
- International Franchise and multi-Vendor marketing management, development and acquisitions.
- Driving new business & customer contingency by ensuring return on investment onto sales pipeline; facilitating marketing from a cost centre to a profit centre.
- Ensuring an online footprint by digital-, website- & social media optimization.
- Formulating & development of internal and external communication & PR strategies in line with the company and brand go-to-marketing strategy.
- Research and competitor SWOT analysis.
- New product development & market placement.
- Channel, vendor, partner, reseller & customer relationship management.
- Customer contingency and loyalty reward program development.
- Project design, implementation and management of multiple below, above and online marketing projects and promotions.
- Events, webinar, training, seminar and tradeshow sponsorship and hosting.
- Management of customer segmentation and effective database integrity management.
- Develop and management of a marketing budget to activate multiple project plans.
- Management and appointment of key agencies and 3rd party service providers.
- Talent management & recruitment.