Website Creation & Search Engine Optimization
In 2024 we endeavoured to ensure an optimal user-friendly experience for suppliers, customers, employees, partners, investors and prospective customers, with the roll-out of new eco-friendly website containing critical policies, products and other company information.
Some of the features include:
- Drop down menus for quick searching
- Compressed images which only loads when looked at
- Videos hosted on YouTube for same effect
- Optimized storage space
- Entire website content creation
- Meta tag words for search engine optimization
- Caching of pages already visited
- Content across the website is shortened, fonts have been reduced, and web fonts are cached.
- The safety of our website users and that of our data is paramount, and for this reason bots and security has been enhanced.
- Hosts all new company policies, certifications, products, services, geo location searchable - indexed.
- External design software integration, i.e. Hydraulic configurator
Press Release & Copy Writing
- Conceptualise and write any promotion material for the various campaigns included, but not limited to “projects”, catalogue, media inserts, merchandise flyers, statement inserts and core marketing material.
- Develop or rejuvenate the brands’ business strategies and ensure they are translated into compelling copy.
- Drive/develop brand cohesion amongst the different brands and/or products.
- Manage all campaigns created in the studio from a holistic perspective.
- Ensure that all promotions created enable the company to meet set turnover and efficiency objectives as well as adhere to the required copy standards.
- Monitor trends constantly to make sure the messages the team produces are relevant and appropriate.
- Ensure consistent brand identity across all marketing material created.
More Noteworthy Case Studies & White Papers
