Lynne McCarthy
 

Award Winning Public Affairs and Public Relations Expert

Copy Writing

 

  • Conceptualise and write any promotion material for the various campaigns included, but not limited to “projects”, catalogue, media inserts, merchandise flyers, statement inserts and core marketing material.
  • Develop or rejuvenate the brands’ business strategies and ensure they are translated into compelling copy.
  • Drive/develop brand cohesion amongst the different brands and/or products.
  • Manage all campaigns created in the studio from a holistic perspective.
  • Ensure that all promotions created enable the company to meet set turnover and efficiency objectives as well as adhere to the required copy standards.
  • Monitor trends constantly to make sure the messages the team produces are relevant and appropriate.
  • Ensure consistent brand identity across all marketing material created.

 

Public Relations Examples

supaquick-potjie-2

supaquick-potjie-1

Concentric Bus Applications 2024

Concentric Truck Applications Video 2024

Seecrypt CNBC Closing Bell, with Harvey Boulter (CNBC Closing Bell News USA)

Seecrypt encryption solution for mobile communication (graphic representation via animation)

Seecrypt Fox News Harvey Boulter (FOX NEWS USA)

Seecrypt offers military encryption for everyone KMSP TV (FOX 9 News USA)

Seecrypt app offers service to keep calls and texts private (FOX 9 News USA)

MandelaDayEyes

Breakage Cover-nl (1)