12 January 2007

To whom it may concern,

Lynne McCarthy has introduced herself and the Company she worked for, to BMW SA, early in 2006.  She also introduced and managed a concept that will effectively be rolled out throughout our Dealer Network with huge potential success.  It has been an absolute pleasure to have her as a Solution Provider working in close association with BMW.
 
She has interacted with other departments and key role players at BMW SA.  Reported feedback attested to the fact that she always conducted herself in a professional and respectful manner. I was always the recipient of a positive report from them.

I regard Lynne as an honest individual with very reliable traits.  She has a somewhat very direct and persistent approach which benefited
her and the company she worked for in being chosen as BMW’s Solution Provider for a particular aspect of our business.

Lynne is dedicated to making a success of what she does, using her knowledge and ability, making sound business decisions, helping develop strategy into operation, planning and ensuring the overall smooth running of a very technically demanding project. As a client, I was most satisfied with her involvement in this project and her continuous concern and input through the implementation phase of the project.

I believe that Lynne possesses the necessary skills to contribute in an effective and meaningful manner in most employment contexts.

Yours Faithfully,

Richard Chetty
BMW Group Strategic Services Manager
Aftersales Development
Dept Code: ZA-39
BMW (South Africa) (Pty) Ltd
P.O. Box 2955, Pretoria, 0001
1 Bavaria Road, Midrand, 1685
Email: richard.chetty@bmw.co.za
Tel: 12-522-2785
Fax: 12-522-4266
Cell: 824512894

"Lynne and I have been working very closely over the past few months on taking the RSA Brand (my Brand) to market. Her marketing, interpersonal and communication skills have allowed us to develop a winning Marketing Strategy for my Region…and naturally help bring back RSA in becoming the leading Security Solutions Provider in the region…get us back to be Front of Mind.

Her Marketing / Business Relationship style, is such that she was very well respected and valued by me and my Sales team. She is amazingly affective / intuitive and driven. I most definitely see her as part of my success in my region.

When it comes to Marketing - Lynne is intelligent and relevant. She got behind my products and solutions, believing with me in their success…became part of my team…driving for success together. I most definitely would recommend her for any Marketing or Related position; and would not hesitate to have her part of my team again. Hein Kern"

"Lynne McCarthy is a very hardworking individual who will go above and beyond to not only fulfill her duties, but ensure it is completed to perfection. Over the last couple of months while working with her, I have come to realise that Lynne is someone who won’t shy away from a challenge, but rather embrace it wholeheartedly and completed it to the best of her abilities – often even to her own detriment.

Lynne is extremely reliable and one can be rest assured that any task that she undertakes will be completed in time, to perfection and with the utmost professionalism. Always friendly and helpful, Lynne possesses an infectious personality that is well accepted by both colleagues and clients. The passion she has for all things marketing is very clear in the manner in which she manages tasks and the creative ideas she comes up with.

I’ve experienced first-hand Lynne’s exceptional abilities, skills, specifically in PR Management, Marketing and Budget planning, Event management, Website Management, Social media management and Creation of Electronic Mailers and Communications, both strategic and operational, for multiple vendors and industry verticals, simultaneously. An asset and a pleasure in the workplace, Lynne is a person who will undoubtedly be successful and prosper in any venture she undertakes. This comes down to her incredible work ethic, professionalism and true passion for marketing. Lynne deserves the highest praise for her endeavours and I am certain she will continue to achieve many accolades in the future. For those reasons I will highly recommend her and truly believe she will be an asset to any company or organization."

"Lynne is extremely hardworking, dedicated and deadline driven. She is very knowledgeable in her field and works well under pressure and always ensures that her tasks are completed on time. It has been an absolute pleasure to work with Lynne."

"Lynne is a fantastic strategic and creative marketing and communications resource to have on your team. She is very detailed orientated and understand the current trends to take any product and message to market. Lynne has a very energetic approach to projects and completes them with remarkable results and utmost professionalism."

"Lynne works well with little guidance from her peers and seniors. She is self-motivated, diligent and understands her role in Seecrypt fully!"

"It gives me great pleasure to recommend Lynne McCarthy specifically relating to her wealth of skills, knowledge and dedication to all aspects of Marketing, Advertising and Public Relations. I have worked with Lynne for a number of years now and she continues to impress us with her dynamic and professional approach to client interaction. I have no doubt that she will continue to win people over and reach new heights in her career."

"I believe that Lynne were the person that took Bridgestone to higher goal as set in the Mid Term Planning.The lost of her skills to other market prospect are to their benefit and what a big loss for her leadership, dedication and set goals for a International company to loose someone like Lynne. We will miss her and trust that the company that she will join in future will benefit so that they become the no 1 company like Bridgestone Globally. Lynne have the no 1 identification tag and set procedure and standards to drive you to the top market share. Well done Lynne."

"Lynne is a gifted Marketer. Because she has many years of experience in this field, she knows a variety of creative and strategic methods to ensure the correct message is communicated to the correct people in a way that drives both top and bottom lines. If you want to touch or extended your audience - hire Lynne"

"Lynne is very professional in her approach and engagement. She has a positive and confident approach and has a very pragmatic approach to marketing and communication. I value her perspective and advise."

"Lynne is one of the most dedicated and loyal people I have worked with. She is a hard worker, and never afraid to put in effort beyond the call of duty, to ensure the success of campaigns and events. She has excellent interpersonal relationship skills, which are essential for her role as a channel and marketing manager."

"Lynne is a very dedicated, detailed-orientated individual that always go out of her way. Marketing is her passion, and this is shown to me in every way.
Lynne is an individual that any Marketing department will need."

"Lynne is very detail orientated and a dynamic business woman. She produced and generated revenue from day one in her consulting role to my business, quick to deliver, easy to communicate with, follow direction quickly; and delivered ROI on the cost of the project almost immediately. Lynne was instrumental and was solely responsible for our entire marketing presence both B2B, B2C and online within a short turn around time frame and limited budget.

Lynne was given the mandate to, from a strategic to operational output, create a go to market strategy for our business & our services, develop the brand, create brand footprint, develop an online presence; develop, design and register our company web domain and contact details; create, develop and manage all our social media pages, promotions and communication to market. I will maintain Lynne & her company's services for all my marketing requirements on a ongoing retainer basis and she comes highly recommended. "

"Lynne is very organized and enthusiastic. She is also creative in her appproach to marketing, thinking outside of the box and bringing fresh ideas to the table."

"Working with Lynne is always a pleasure, she is creative, proactive and professional."

"Lynne has an excellent work ethic and interpersonal skills. She is sensitive, flexible, respected and admired by peers, subordinates and superiors alike. Lynne shines with a humility that belies her intellectual brilliance. Her strengths lie in her ability to conceive and implement the strategic marketing plans to identify new market opportunities, initiate product and service introductions, and negotiate strategic partnerships to drive market expansion and revenue growth.

Lynne has been able to expand and strengthen market presence through a diversified portfolio of new business development, advertising and product introduction. In all the time working with Lynne, she instilled a sense of entrepreneurial vision and creativity within those working with her, to drive forward innovative strategies to win competitive positioning and accelerated revenue growth.

Without a doubt, Lynne has demonstrated exceptional skills in marketing, promotions, business development, and executive relationship management-that has enabled her successes to date. With extensive management experience and consistent success in high-level marketing management, I am confident that Lynne will be able to make a significant contribution as a member of the management team or company which she may work for "

"Lynne is a real pleasure to work with! Lynne is conscientious,peace-loving, courteous,has excellent communication skills well organized, dependable, timely, trustworthy, and always brings a positive attitude to her work. Lynne can work independently and is able to follow through to ensure that the job gets done. Lynne is tremendous asset for any company."

"I worked wiyth lynne McCarthy as business associate from middle east and india and find lynne one of the greatest human being ,efficient and hardwoirking supporter at work and very knowledgable on what she do .she was assisting me on behalf of seecrypt even after office hours and find her very dedicated sincere and hardworking .moreover I find her very humane. Ashok Kumar owner cambria general trading Dubai uae"

"Lynne was responsible for the marketing within Bridgestone Retail in positioning and branding of the retail tyre fitment centres. This she did extremely well with external and internal communication and very successful projects. Lynne was well received and respected for her contribution"

"I have known Lynne McCarthy for a number of years now both on a professional and personal level. Through the years Lynne has consistently proved her commitment to her work, friends, family and community. She is the most determined individual that I have ever met and a true fighter in all aspects of her life and career. She approaches everything she does with true professionalism, a genuine desire to improve systems and structures and most importantly “Add Value” to the company that she works with.

Lynne has a wide network of strategic and influential partners and capitalizes on the opportunities this network brings along with establishing meaningful links for the company that she works for. She is able to chair a board meeting at a high level or interact with colleagues or clients on a grass roots level. Adaptability and a genuine desire to positively contribute to whatever Lynne is involved in guarantees Lynne’s value to anyone that works with, or employs her. Should you wish to discuss my professional experiences relating to Lynne McCarthy please feel free to contact me personally."

"Lynne McCarthy has been employed by Acczone Systems since March 2010 as Marketing & Business Development Manager. She has excellent written and verbal communication skills, is extremely organized, can work independently and is able to follow through to ensure that the job gets done. Lynne possesses the ultimate "can do" attitude while taking on all tasks with a positive energy and a smile. Her upbeat personality and engaging personal style enables her to interact effectively with clients and staff.

During her tenure with Acczone Systems, Lynne was also responsible for supervising the marketing assistants. These assistants, under Lynne’s management, were responsible for many of the marketing campaigns, editorials, newsletters and other marketing functions. I would highly recommend her for any position or career that she may now choose to pursue."

"I had the pleasure to work with as a business partner Lynne while she was Head of Marketing in Fulcrum and CVS. She is focused, knowledgeable in her field and has attention to detail. Her ability to deliver on time on projects and commitments is admirable. I would gladly recommend Lynne."

"Lynne, has always excelled in whatever she has done and therefore she has the ability to deliver on her tasks beyond expectations. I have no doubt that her ability to succeed will continue to be her strength. She is an asset to any organisation."

"Lynne is one of the most dedicated and loyal people I have worked with. She is a hard worker, and never afraid to put in effort beyond the call of duty, to ensure the success of campaigns and events. She has excellent interpersonal relationship skills, which are essential for her
role as a channel and marketing manager.

Lynne is dedicated, loyal and hard-working, and her integrity is beyond reproach."

"I had the pleasure of working alongside Lynne recently as the local marketing resource across Southern Africa for the RSA brand.Lynne has been a great example of a driven marketeer who gets the job done with a great deal of professionalism whilst working with limited resources. Lynne was truly passionate about understanding the RSA value proposition and utilizing innovative digital streams in getting RSA coverage across the local market place."

"Lynn is a very creative individual with lots of marketing flair. Lynne manages to establish solid business relationships with her customer set with high levels of service as the cornerstone to the relationship. Lynne is an outgoing individual that is capable of breaking in to new opportunities."

"Lynne has a clear understanding of marketing and strategic communications and how these important areas of business have evolved in the modern era. She understands social media and the impact this has on brand building and management. "

"Lynne is a very passionate individual which shows in all of the work and projects she tackles. She is a strong marketing person with experience across multiple disciplines. She loves challenges and being as resourceful as she is, she is a good problem solver."

"I am extremely pleased to write this recommendation for Lynne. Lynne and I worked at Networks Unlimited and I found her to be a motivated and very hardworking professional. One of the main reasons that Lynne and I have been successful coworkers on almost every marketing project that we have been entrusted with, is her ability to delve into details. In her role as a marketing manager at NU, she came across many challenges; her reason for success in meeting all these challenges head-on is her ability to chart out his limitations.

During the year that I have worked with Lynne, I have had the opportunity to observe her interpersonal style – she is a pleasant individual who believes in positive motivation. I would describe her as a dedicated and enthusiastic individual who has a great penchant for meeting deadlines. I fully recommend Lynne for any marketing position she applies for. "

"Lynne is a passionate, versatile and impactful marketer with a deep understanding of marketing vehicles (incl. digital and direct) as well as an acumen for ROI. Lynne has a wealth of knowledge of planning of events, GTM and marketing plans. I appreciate her customer-focused approach and through partner marketing efforts. In addition she always expressed a collaborative can-do attitude which made a great partner beyond boundaries."

"Lynne is an exceptionally hard worker and has great skills in the Marketing and PR segment. She is easy to work with and has an amazing work ethic. Always willing to go the extra mile even if it is not in her scope of work. "

"Lynne is a very hard working individual. She was always very particular about her work and was always willing to go out of her way to get things done, as well as assist her colleagues. Lynne was always a pleasure to work with. "

"Lynne is a great manager and team player, full of energy and ideas, and with an open mind towards cooperation and achieving the goals of the team. During the time we are working together we advanced many programs and initiatives together, and Lynne is a true partner to our team, a champion of the initiatives. She always delivers an excellent results."

"Lynne summed up was a true professional, her approach to detail and customer service was an extension of the successful businesswoman she is today , a combination of awesome rapport and the utmost integrity made Lynne a fantastic person to deal with and to be taken seriously , I have no hesitation in recommending Lynne and can only imagine that any company that employs Lynne will get a great return on Investment"

"Lynne was always willing to help and assist with all matters and queries. As far as I know she were loyal to the company and gave her best at the work required. Willing to go the extra mile."

"Lynne is a motivated, passionate and exceedingly professional business person with an extraordinary talent to “keep several balls in the air at once”. My experiences with Lynne have been that she readily considers advice and has a manner that is fair, grounded, polite and friendly. That being said however she has a remarkable ability to assert herself so that her suppliers are kept in check and that their services are maintained at the highest level."

"Lynne is a pleasant and comfortable person to work with. I have no doubt that her attention to detail and knowledge in the marketing field will prove valuable to employers and there marketing side. Lynne works with professionalism and perfection and has the ability to lead a marketing side from start to end."

"Lynne is a very dedicated, detailed-orientated individual that always go out of her way. Marketing is her passion, and this is shown to me in every way. Lynne is an individual that any Marketing department will need."

"Having known Lynne for a number of years, and having worked with her previously, I cannot fault her passion and drive at the work and achievements she has accomplished. Her out-of-the-box thinking has often been a strategic ally in many situations, and her fresh approach always welcome. I would sincerely recommend Lynne in many vertical markets as she has such a broad range of experience, and has managed to tackle many industries, while achieving ongoing success. Lynne would be an asset to any organization, and her work ethic unquestionable. I am sure she will achieve wherever she makes a stand."