Lynne McCarthy Marketing

Consulting & Operational services offered:

 

  • Manage all marketing initiatives on a senior EXCO level on a local and international basis.
  • Ensuring that Marketing Strategies & Plans are aligned to the brand strategy, policy, standards and guidelines, geared and focused towards e commerce, B2C, B2B, measurable.

 

 

Development and implementation of Marketing and Communication strategic plans and projects

 

  • Brand development & Public Relations.
  • Brand and marketing standards, policies and guidelines.
  • Business to business and Business to consumer, sales and marketing, development strategies.
  • Below-the-line, Above-the-line & Through-the-line marketing & advertising campaigns.
  • Website & Search Engine optimization.
  • Online brand footprint generation & Social Media development.
  • Dealer-, Branch-, Franchise marketing & communication development.
  • Customer Relations & Customer Contingency management.
  • Development of customer, channel, partner and employee incentive & loyalty programs.
  • Events & Promotions management.
  • Affiliated advertising, promotions and events.
  • Product Packaging & new product development.
  • Procurement & design of marketing materials.
  • Competitive market analysis & research.
  • Database marketing & management.
  • People development & integrity evaluations.
  • Recruitment of key staff & business process solutions.
  • Formulating and development of internal and external communication strategies and plans that is specific and relevant in conjunction with all communication needs.

marketing-management

brand-development

advertising

marketing-effectiveness

marketing-procurement

people-development-staff-recruitment

online-seo

communication

events-promotions

search-engine-optimisation

public-relations

website-optimization