Entrepreneurial and execution-driven executive with 25+ years of leadership across high-growth, consumer-focused, NPO, BPO and technology-driven environments. Proven ability to define and execute bold visions, scale operations, drive digitisation, and strengthen unit economics in lean, competitive markets. Skilled in building high-performance cultures, securing strategic partnerships, and delivering strong P&L results across B2B2C, fintech, manufacturing, NPO, BPO, engineering, and telecom sectors.

Core Competencies

Visionary Leadership & Strategy | P&L Ownership & Unit Economics | Digital Transformation & Automation | B2B2C Growth Models | Cost Control & Cash Flow Management | Product Diversification & Market Expansion | Customer Acquisition & Retention | Board & Stakeholder Engagement | Marketing and Brand Development | Former Board advisor | Org Psych Behavioral Practitioner

Professional Experience

CEO LMM BPO Agency | 2000 – 2025

• General Management and Business Strategic Growth into UK, USA, Europe, and Asia.
• Defined and executed global marketing transformation strategy, aligning multi-year growth priorities with digital adoption, product visibility, and customer acquisition efficiency.
• Drove measurable commercial impact with 25% YoY increase in qualified pipeline through digital activation and automation of lead management.
• Partnered with product and R&D teams to diversify offering, unlocking new revenue streams in sustainable water purification.
• Optimized cost structure and marketing ROI by implementing data-driven decisioning, lowering CAC while improving conversion rates.
• Supported high-growth ventures in fintech, telecoms, and consumer tech with strategy design, fundraising narratives, and execution support.
• Built scalable go-to-market models and digital-first marketing systems for startups, reducing CAC and achieving sustainable cash-flow positive models.
• Mentored leadership teams on building accountable, high-performance cultures in lean environments.
• Research and Development
• Sustainability and ESG metrics

General Manager Bridgestone EMEA | 2010 - 2016

• Directed integrated strategy across Africa and Middle East, building brand authority in sustainable product and infrastructure solutions.
• Delivered double-digit revenue growth in EMEA through go-to-market strategies targeting both enterprise and consumer-facing partners.
• Oversaw implementation of scalable CRM and digital platforms to improve customer lifecycle management and operational efficiency.
• Strengthened partnerships with financial institutions and automotive manufacturers to secure multi-market expansion opportunities.

CEO The Counsellor (Mental Health Counseling CBT Practitioner) | 2016 to 2025

• Directed integrated strategy, building brand authority and position the practice as thought leader in mental health space.
• Lead growth from zero to 200k active subscribers globally, within year two of operation.

CEO Angels Hands NPO | 1998 – 2010 (Board member 2010 to 2025)

• Directed integrated strategy across Southern Africa, building brand authority in sustainable product and infrastructure solutions.
• Delivered double-digit revenue growth in Sub-Saharan Africa through go-to-market strategies targeting both enterprise and consumer-facing partners.
• Oversaw implementation of scalable CRM and digital platforms to improve customer lifecycle management and operational efficiency.
• Strengthened partnerships with governments, NGOs, and financial institutions to secure multi-market expansion opportunities.

Selected Achievements

• P&L Leadership: Managed budgets exceeding R500m with consistent delivery of margin improvement and reinvestment in growth.
• Digital Systems: Implemented CRM, automation, and onboarding systems across multiple organisations, improving efficiency and scalability.
• Market Expansion: Successfully led international expansion across Africa, UAE, and Europe in high-competition markets.
• Strategic Partnerships: Brokered multi-million partnerships with banks, insurers, and global development agencies to unlock customer financing and growth opportunities.
• BPO award as 2019 World Growth Marketing Consultancy of the Year in the UK.
• Humanitarian Award from the Moroccan High Commission in 2022.
• Accredited Trade Commission Partner to the Danish Trade Commission in 2021.

Board/Leadership Engagement

• Board Advisor to leadership teams on digitalisation, sustainable growth, and market-entry strategies at Bridgestone EMEA 2010 to 2016.
• Active in industry bodies shaping energy, fintech, and infrastructure policies in Africa at GroupFin Holdings 2016 to 2019.
• Board member Angels Hands NGO 2010 to 2025.

Education

BA (Hons), Business Management – Pretoria University 1997

DPhil Ph.D. – UCLA 2015

Executive Development Certifications – INSEAD, GIBS, Project Management Institute 2000 to 2025