SaaS IT & CYBER SECURITY EXPERTISE

Full-stack Head of Marketing & Communications resource with circa 25 years global experience across various industry verticals and geographical locations. I am both strategic and operational with a hands-on approach to all that I do. I recently completed a remote contractor role for a UK, Sweden, USA, and German group, based in Redditch. (Concentric AB, EMP USA, Licos Truck, Allied Enterprises USA, Go Engineering, and OMP Engineering group of companies as the Global Head of Marketing and Communications) as Global Head of Marketing and Communications, where I was also instrumental in the group’s sustainability and electrification go to market strategy. In 2019, I was recognised as the World Growth Marketer of the year and have an impressive list of references.

Full-stack SaaS Experience:

In my role as Head of Marketing and PR at Seecrypt, a global cybersecurity SaaS company, I was responsible for building the full-funnel marketing engine from the ground up—with limited internal resources and a lean team of under 30. Our goal: scale demand generation across 18 countries and align marketing operations with sales velocity in a high-stakes, B2B security-driven environment.

Key Responsibilities & Tools:

Developed a centralized MarTech stack that integrated HubSpot (CRM & Marketing Hub), Google Analytics, Salesforce (with API syncing), and Looker Studio for campaign insights.

Built and maintained multi-touch attribution models to track lead sources, campaign effectiveness, and ROI.

Led data governance and hygiene initiatives to clean and segment customer data for improved targeting and deliverability.

Created operational SOPs for campaign setup, QA, compliance (especially in data-sensitive industries like cybersecurity), and regional rollout.

Impact:

Increased campaign reporting accuracy by 40%.

Enabled real-time dashboards to guide performance reviews with the C-suite and product teams.

Marketing Automation

Key Responsibilities & Tools:

Designed and deployed lead nurture workflows tailored to industry (GovTech, FinTech, Telco), persona (IT lead, CISO, procurement), and funnel stage.

Used HubSpot’s automation builder for behaviour-based triggers (e.g., email drip after pricing page view, re-engagement after 14 days of inactivity).

Integrated Clearbit Reveal and ChatGPT-powered chatbot on the website to automate lead scoring and qualification based on firmographic data and web behaviour.

Implemented A/B testing at scale across email sequences, subject lines, CTAs, and landing pages.

Impact:

Reduced manual lead follow-up by 60% with automated handovers to SDRs via HubSpot + Slack alerts. Improved lead conversion by 27% in Q2 compared to the previous period.Demand Generation

Key Strategies:

Developed and executed account-based marketing (ABM) campaigns targeting government, enterprise, and telco verticals with $100K+ ACVs.

Managed multi-channel demand gen via:

Paid media (LinkedIn Ads, Google Search, Display retargeting)

SEO and content marketing (whitepapers, blogs, gated assets)

Webinars with CISO panels and strategic tech partners

PR/media partnerships with cybersecurity publications

Performance Highlights:

Generated a 43% increase in MQLs within the first 6 months of automation deployment.

Drove €3.4M in marketing-influenced pipeline in under 9 months through coordinated ABM and email campaigns.

Introduced dynamic content to boost landing page CVRs by 33%.

Cross-Functional Collaboration

I worked closely with:

Sales: to define lead qualification criteria and build shared dashboards.

Product: to align go-to-market messaging with roadmap updates.

Agencies: for paid media execution and creative asset development.

RevOps: to ensure campaign attribution and revenue reporting integrity.

Post-Series A Experience

I have worked with several companies during and after their Series A funding rounds, helping them transition from early traction to scalable growth. This phase is typically marked by the need to formalize GTM strategies, build efficient marketing engines, and prove ROI to stakeholders — all areas I’ve led successfully.

1. Seecrypt (Cybersecurity SaaS, Post-Series A Stage)

Role: Head of Global Marketing & PR

Team Size at the Time: ~28 employees

Objective: Build brand credibility, accelerate B2B pipeline growth, and support international expansion.

Scope of Work:

Developed and executed a multi-channel demand generation strategy across paid media, organic SEO, webinars, and PR.

Introduced data-driven reporting frameworks to demonstrate MQL → SQL → Opportunity conversions.

Supported investor relations with growth metrics and positioning narratives to align with Series Bgoals.

2. Networks Unlimited VAD (Various clients post-Series B)

Worked with founder-led SaaS firms post-Series B on:

Establishing messaging frameworks aligned to ICPs.Implementing RevOps tooling like HubSpot, Salesforce, and Clay to improve attribution and campaign scalability.

Building foundational marketing operations: lead scoring models, ABM programs, and lifecycle email automation.

Coaching junior marketing teams as they scaled in-house capacity.

Strategic Impact:

Helped startups pivot from founder-led sales to structured, multi-channel GTM strategies.

Acted as a bridge between product-market fit and scalable marketing infrastructure.

Ensured marketing wasn’t just “supporting sales” but driving pipeline in a measurable, accountable way.

In Summary:

My B2B SaaS marketing experience is rooted in strategic systems thinking and scalable infrastructure design. Whether it’s building automated campaigns, integrating tools for full-funnel visibility, or optimizing demand gen to drive ARR—I bring both strategic oversight and hands-on execution to the table.

Acquiring me as a team player in your environment, does not just allow you the skills of a seasoned full-stack global growth marketer, but also a business general manager, with experience in General Management, Sales & Marketing Leadership, Sustainability and ESG reporting, Communications and Reputation Management expertise, and Business Process and Culture development executive, as a trained organizational psychologist.

IT & Cyber Security Certifications

SaaS & Cyber Security PR

Above the Line:

Through the Line Press Releases & Articles: