Managing a portfolio of different marketing channels from a financial and business intelligence perspective. Providing historical, current, and predictive insights into the different marketing channels on performance management, budgeting, and methodology through best practice data analytics and reporting to improve Return on Investment (ROI) and overall business performance.
Strategic Insights and Reporting
Set and lead execution of the data and analytics reporting plan, creating strategies and templates to report data in a meaningful way. Create, present, and communicate high-impact data and analytics insights and recommendations to critical stakeholders.
Commercial Management
Manage commercial results of a medium to large business unit or product line by analyzing customer and market trends, monitoring financial results, adjusting plan as necessary, and optimizing use of resources.
Leadership and Direction
Identify and communicate the actions needed to implement the function's strategy and business plan within the business area or department; explain the relationship to the broader organization's mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals.
Performance Improvement through Business Intelligence
Support creation of machine learning algorithms by applying standard statistical analysis or data preparation methods.
Review existing operations in relation to data in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered.
Data Exploration
Conduct research and select relevant information to enable analysis of key themes and trends using primary data sources and business intelligence tools.
Performance Management
Raise the skill level of the analytics, market research and finance function through introduction of strong practices, processes, tools and close mentorship of both direct reports and broader team.
Financial Management & Control
Develop and/or deliver a plan for significant aspects of the financial management and/or control process. Track the return on investment from the campaigns for all direct marketing stakeholders.
Stakeholder Engagement
Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.
Business Insight
Apply knowledge of business and the marketplace to advance the organization's goals. For example, ensures that the team understands and
discusses relevant industry changes. Gives strong messages about how people's efforts make a difference to the broader organization.
Strategic Mindset
Optimise future possibilities and translate them into breakthrough strategies. For example, provides a clear picture of the organization's vision and strategy and what the team needs to do to realize them. Develops longer-term strategies that capitalize on the organization's distinct capabilities and emerging trends in the market.
Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, considers future challenges for the organization and identifies alternative responses. Assemble many pieces of information into a cohesive and sophisticated understanding of complex issues.
Balances Stakeholders
Anticipates and balances the needs of multiple stakeholders. For example, shares stakeholder feedback while inspiring others to consistently seek input and learn from their internal and external stakeholders. Promotes an environment of high ethical standards and cross-cultural sensitivity in working with all stakeholders.
Using compelling arguments to gain the support and commitment of others. For example, creates enthusiasm by building a compelling case, sharing it often and energetically to secure wide support. Brings tough internal and external negotiations to successful closure, earning some valuable wins.
Financial Acumen
Interprets and applies key financial indicators to make better business decisions.
For example, fosters accountability for making good financial decisions; provides guidance to help the team make astute decisions. Summarizes financial performance data and explains implications for the organization.
Gain the confidence and trust of others through honesty, integrity, and authenticity. For example, builds a team with an exemplary reputation for reliability and for meeting even difficult commitments. Builds trust among people and groups by ensuring honest and up-front communication; maintains transparency.
Make good and timely decisions that keep the organization moving forward. For example, ensures that people internalize policies and standards and accept full responsibility for their decisions. Confidently makes choices in the best interests of the organization, deals constructively with resistance. Hold self and others accountable to meet commitments. For example, helps team hold each other accountable for goals, adherence to policies and procedures. Tracks team metrics and milestones, redirecting effort, as necessary, for continued progress.
Building Effective Teams
Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals. For example, provides rich and targeted insight on establishing strong teams with the right mix of abilities and perspectives. Convey team members' roles and goals in a compelling way that builds excitement.
Drive Results
Consistently achieves results, even under tough circumstances. For example, creates a feeling of energy and an emphasis on excellence in the team, using productive behaviors. Builds a strong sense of urgency to exceed goals and beat deadlines. Ensures that the team pushes through obstacles and establishes a superior track record. Rebound from setbacks and adversity when facing difficult situations. For example, shows great composure, a positive attitude, and strong judgment, even in adverse situations; gains maturity and wisdom and shares life lessons with others. Responds resourcefully to crises, helps others remain productive and positive.
Financial management, budgeting and costing
Apply comprehensive knowledge / skill, acts with independence and provide guidance and training to others.
Business analysis
Act independently using comprehensive knowledge and/or skills to conduct research and analyze data others on how to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments.
Review and Reporting
Apply comprehensive knowledge and skills to work independently to review and create relevant, lucid, and effective reports while guiding and training others.
Data Collection and Analysis
Apply comprehensive knowledge and skills to analyze data trends for use in reports to help guide decision-making.
Presentation skills
Use comprehensive knowledge and skills to communicate with other people independently while providing guidance and training to others to speak in a clear, concise, and compelling manner.
Consulting & Operational services offered:
- Manage all marketing initiatives on a senior EXCO level on a local and international basis.
- Ensuring that Marketing Strategies & Plans are aligned to the brand strategy, policy, standards and guidelines, geared and focused towards e commerce, B2C, B2B, measurable.
Development and implementation of Marketing and Communication strategic plans and projects
- Brand development & Public Relations.
- Brand and marketing standards, policies and guidelines.
- Business to business and Business to consumer, sales and marketing, development strategies.
- Below-the-line, Above-the-line & Through-the-line marketing & advertising campaigns.
- Website & Search Engine optimization.
- Online brand footprint generation & Social Media development / Social Media Influencer.
- Dealer-, Branch-, Franchise marketing & communication development.
- Customer Relations & Customer Contingency management.
- Development of customer, channel, partner and employee incentive & loyalty programs.
- Events & Promotions management.
- Affiliated advertising, promotions and events.
- Product Packaging & new product development.
- Procurement & design of marketing materials.
- Competitive market analysis & research.
- Database marketing & management.
- People development & integrity evaluations.
- Recruitment of key staff & business process solutions.
- Formulating and developingof internal and external communication strategies and plans that is specific and relevant in conjunction with all communication needs.
